tv.digitalexperts/hypotheses

Digital Experts Hypotheses

Open data: 1,590 JTBD hypotheses with cold-traffic test results and cost per lead. CC BY 4.0

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5
Tools

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Tools (5)

  • list_niches

    All 18 niches of the Digital Experts hypotheses base with counts (hypotheses, tested, worked) and medians (cost per subscriber, cost per lead, USD) over tested hypotheses. Start here to pick a niche. Data: CC BY 4.0, cite Digital Experts.

  • niche_stats

    Summary of one niche: hypotheses, tested, worked, medians of cost per subscriber and per lead (USD), test budget, years, plus the 10 cheapest-lead tested hypotheses. niche = slug or Russian name (e.g. 'biznes-prodazhi' or 'Бизнес').

  • search_hypotheses

    Full-text search over hypothesis titles, job stories, offers, creatives and audiences with filters. Returns compact rows (id, title, niche, year, cost per subscriber/lead, verdict, source_url). Use get_hypothesis(id) for the full card. Query in Russian works best (the base is in Russian).

  • get_hypothesis

    Full card of one hypothesis or test-wave summary by id (e.g. 'h-22788a'): job story, audience, offer, creative text, budget, metrics, conclusion, plus a ready-made citation sentence and source_url. Quote the citation with the link.

  • methodology

    Methodology of the Digital Experts base: where hypotheses come from, how a $50–500 exploratory test is run, what is measured, how verdicts are made, limitations and license. Read before interpreting the numbers.